Word: hipper
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...some people in their early 20s. The music that was playing was a kind of soft rock, pop, instrumental music. Their campaign was about legacy, "We've been selling great-fitting jeans for 40 years." Then I walked into an Express store. The music was up-tempo and hipper. It wasn't edgy, but there was a lot more bass. Instead of legacy sales, it all had to do with trend. The layered look is very in right now; by selling things that go together there is a much greater chance that a store is going to sell you more...
...bedroom, take out "green pieces of paper with pictures of guys with beards" and send them to his New York station. The punch line: "And you know what I'm gonna send you? A postcard from Puerto Rico." For that he got suspended. He said that the kids were hipper than his bosses: many sent him Monopoly money. One adult enclosed a few dollars and wrote: "Now go to Puerto Rico." (See an excerpt from Richard Zoglin's book Comedy at the Edge...
...window. It was this, the idea of a time crunch, that allowed Wilson and Maybank to assess a growing industry, and carve out a niche in a popular market. That model has been expanded to other Gilt Groupe projects, like Gilt Fuse, the Web site’s younger, hipper sister. But enough economics, it’s time for a history lesson...
...brand’s image. Originally wrought in the 1940s as a show of patriotism and support for a nation at war, the Pepsi Globe stuck, though its message soon evolved from one of simple national encouragement to one that aimed to relate the brand to the hipper American ideals of ingenuity, newness and—yes—hope that characterized the American century. A commercial spot from the 1970s, with the motto “You’ve Got a Lot to Live, and Pepsi’s Got a Lot to Give...
...images of an artist who was best known for his subversive, anti-establishment stance prior to the Obama campaign, Dackerman says, “I don’t think that Saks actually loses anything by circulating that kind of subversive imagery, and it makes Saks look hipper and cooler than it usually does...