Word: hipper
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Swing's first section sells itself a "guide to the hipper things in life." It contains short briefs on current yuppie trends: indoor rock climbing, coffee houses with computer ports, poetry slams, cigars for women as smoked by Madonna, which bars are "hot" in New York this month and what to drink when you go to them. One column contains advice on how to arrange antiques in your dilapidated apartment; another presents an inquiry on who should pay the check...
...Harvard Club of Washington, D.C., has followed suit. Marks says the 2,500-member organization has set up its own committee of recent graduates to develop hipper activities for twentysomething consumption. The club is the nation's third largest, with annual membership dues...
...homes -- the largest start-up figure for any cable service in history. Nearly 11 million homes are expected to be on board July 4, when nbc introduces America's Talking, a new network consisting of -- are you ready, America? -- nothing but talk shows. Last October ABC launched ESPN2, a hipper, younger version of cable's largest sports network; it currently reaches 12.8 million cable homes...
Barry Diller, QVC Network chairman and a failed contender for Paramount. Starting up Q2, a second, allegedly hipper shopping channel aimed at Generation X consumers who are presumably uninterested in cubic zirconium. Reported to be planning a takeover run at Time Warner, but denies these rumors as "silly nonsense...
Both leaped to prominence in the late Reagan years: Seagal as a from-nowhere star in his first movie (Above the Law), Spy as the hipper-than-thou champion of attitude journalism. Both like to make fun of short people. Both offered sleek twists on tired genres: Seagal the martial-arts movie, Spy the glossy gossip rag. Both are deeply indebted to Creative Artists Agency boss Michael Ovitz, who is Seagal's movie mentor and Spy's eternal obsession. And both have sturdy Time Warner credentials: Seagal as one of Warner Bros.' most reliable moneymakers (Hard to Kill, Under Siege...