Word: hipper
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...Hipper Pitches. The new tough sell has little problem finding air time. The Federal Communications Commission requires TV stations to carry free public-service spots in accordance with "the needs of the community." In compliance with the FCC "fairness doctrine," broadcasters run a one-minute antismoking commercial for every three regular cigarette ads. While there have been some complaints that the stations bury the public-service pitches in off-hour, low-audience periods, it is generally true that the more sophisticated and zingier ads get the best slots...
...Hipper than the Hawaiian tradition of tinkling ukuleles, Ho has chucked the cloying Sweet Leilani, and only under audience pressure retreats to the Hawaiian Wedding Song. His beat ranges from big to bongo...
Gardner, in The Goodbye People, will be mining Broadway's newest mother lode: the cold war between generations. In Peter Ustinov's Halfway Up the Tree, a parent, Anthony Quayle, hopes to prove himself hipper than the kids. The same goes for Jean Arthur, back onstage at 61, in Richard Chandler's The Freaking Out of Stephanie Blake. A household mutiny is also the theme of Keep It in the Family, a London import featuring Maureen O'Sullivan. Another West End hit making the passage: Terence Frisby's There's a Girl...
Father Boyd gets mixed reviews. Variety called him "hipper-than-thou." San Francisco's Columnist Ralph Gleason dismissed his act as "boring" and advised him that "the nightclubs are in far less need of preachers than the cathedrals." He sometimes has to deal with heckling spectators who have had a bit too much to drink, but in general the audience, which often includes priests and ministers, seems to like his act. The Rev. James Clark Brown, pastor of San Francisco's First Congregational Church, calls Father Boyd's appearance at the hungry i "the most effective...
...least two budget guidebooks that are more helpful than Frommer's. Norman D. Ford's All of Europe at Low Cost is a thorough, realistic guide to cutting corners as well as to good inexpensive hotels and restaurants on both sides of the Iron Curtain. Shorter, hipper and absolutely fresh is Let's Go, published by the Harvard Student Agencies. Intended primarily for students, Let's Go really swings through Europe. But in addition to being up on what's in, it offers excellent pointers on such things as wine-tasting tours...