Word: hipper
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...Museum of Fine Arts, Boston (MFA) recognizes this untrendy baggage, and so they’re doing something about it. Recognizing an obvious disconnect with much of the younger, hipper population in the Boston area, particularly its large student population, the MFA has begun an innovative outreach program to change students’ perception of the museum, reeling them in with the best hook available: their playlists...
...launched a string of indie-rock concerts designed to draw younger, hipper crowds to the museum. Concert Coordinator Dan Hirsch, the man behind the plan, has selected a number of new, exciting musicians he hopes will continue to draw in young music fans. Antony and the Johnsons and favorite folk-poppers Ida both played sets in February to wide acclaim...
Although some may not be interested, Hirsch is confident that the concerts will establish new connections, and that a reconceptualization of the MFA is taking place even now. If nothing else, this series of shows and its obvious outreach to the younger, hipper generation of college-age audiences indicates the museum’s good intentions...
...JAMIE FOXX WERE ONE OF THE MANY ACTORS WHO NEED constant approval, he probably would not have told his Collateral co-star Tom Cruise that they were destined to meet so that he could make Cruise hipper. Foxx also would not have advised Eddie Murphy to stop doing children's movies and "get back to being dangerous." Foxx certainly wouldn't have insisted that Ray Charles reveal the details of his infidelities when he met the singer shortly after being cast in the movie version of Charles' life. Like anyone else who makes his living in front of an audience...
...wear uniform? Two fashion retailers are providing an easy answer this month. For its 50th anniversary, Ann Taylor is reintroducing the silk shirtdress, below, that made the retailer famous in 1954. The original pattern came from the founder's father, a dress wholesaler. For those who aspire to something hipper than this retro style, Express is betting on the sleek, sophisticated look, introducing a new line of fitted pants, sweaters and tailored jackets for men and women called Express Design Studio. --By Kate Betts