Word: hippest
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...beyond. In less than a decade, Maru Kyu has given birth to some of Japan's most potent trends, like 1999's Ego Girl Look (sleeveless tops, form-fitting skirts, 5in. platform sandals and cross pendants). And it has been the launching pad for some of the country's hippest labels, such as Coco Lulu, LB-03 and Moussy...
...sense of what's next, Tsutsumi relies on advice from shop designers and sends staff members to Sapporo, Osaka and elsewhere for scouting reports on what the hippest of trendsetters are wearing. Tsutsumi himself does research in Shibuya, a Tokyo neighborhood popular with the teen crowd. By the time cutting-edge fashions appear in his shops, they're on their way to mass consumption...
...Urbz, which is set to appear before Christmas. In The Urbz, your goal is even more elusive than living a good life. Basically, you're looking to rack up cool points and persuade gangs of punks, rappers or ravers to emulate your style. It's survival of the hippest. Zombie-killing teens need not apply, but with these new releases, about 34 million of us are about to have a blast...
...freshmen at Boston’s School of the Museum of Fine Arts dreamed up the bizarre phenomenon that has won the hearts of Boston’s hippest of the hip. Japanese anime fans Randy Borden and Jeff Warmouth hoped to make their own monster movie, but they decided that a live show would be more lucrative...
...corner in every city offers the latest look for under $100, H&M is the fastest and cheapest source for trends. And yet it is surprisingly stealthy, based in a modest brick building in central Stockholm and run by a large group of mostly Swedish designers who cull the hippest looks from the multitude of styles emitted by TV, music videos, the street and the runway. With annual sales of about $6 billion, H&M is smaller than Gap Inc. (sales top $15 billion, and the Gap brand represents 46% of that) but bigger than its closest rival, Zara, which...