Word: hippest
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...streamlined architecture, with backlit alcohol glowing by the bar. Sadly, its infamous second-story bar that was perfect for scoping the floor for hotties is now located on the first floor. But fear not; Avalon is still home to excellent dance music and glamorous patrons. Wear black or the hippest clubbing attire and you can't go wrong...
Many of these small designers insist they aren't dependent on a particular fad--that their labels can jump with the trends they pick up from the streets. Positano's Charles Lapson, one of the hippest designers in Los Angeles, is already looking to stay ahead of the curve, moving toward inside logos and some slimmer fits. But analyst Laurence Leeds, managing director of the Buckingham Research Group, thinks none of these companies will ever be as big as Hilfiger. "Fringe fashion is never volume," says Leeds. "What these companies do well is move fashion forward, but I have doubts...
DIED. PAT COLLINS, 62, Hollywood's hippest hypnotist; years after a stroke; in San Bernardino, Calif. Cured of hysterical paralysis by hypnosis, according to her account, the mesmerizing blond took the subconscious to nightclubs--with hysterical results. Her Nefertiti eyes sent the suggestible Lloyd Bridges "swimming" through the audience...
While Gen Xers may be avid shoppers and dominate the market for designer jeans and expensive sneakers, they are as skeptical of the media as they are of politics. The hippest ads tap into their hostility toward hype. "Don't insult our intelligence," read one Nike magazine spread. "Tell us what it is. Tell us what it does. And don't play the national anthem while you do it." Sprite rocketed from seventh to fourth best-selling soft drink after scrapping its schmaltzy jingle, "I Like the Sprite in You," in 1994 in favor of the slogan "Image is nothing...
Chicago ran Bruce out of town, but I claim him nonetheless as having uttered one of the hippest of asides while in our boundaries. And speaking yet again of the Leopold-Loeb Trial (that first of many Trials of the Century, Chicago, 1924), I cite Chicago as Capital of the Brash, for the immortal Best Lead Ever Written by a Journalist. Boy geniuses Leopold and Loeb killed Bobby Franks, and they went to prison. Loeb was filleted in what was presumed to have been a failed homoerotic approach, and Ed Lahey, in the Daily News, led off, "Richard Loeb, despite...