Word: hipping
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Dates: during 1980-1989
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...networks seem befuddled by the conservative trend in the country. They are reluctant to give up sex and sass in favor of traditional values, for fear of losing the hip, young, urban audience that advertisers desire most. They do not seem able to recapture the innocent affection, the pride in being American, that attracted viewers to the optimistic family shows of the 1950s. Yet they seem to think that they can recapture viewer loyalty just by returning to the forms of the past...
...line at Franklin Field, the Crimson had racked up a near perfect 15-48 rout by capturing all of the top ten places except for sixth. The harriers accomplished the feat without the services of captain Adam Dixon, who was out with tendonitis, or Andy Gerken, sidelined with a hip injury...
...grant from Du Pont for genetic research. Carnegie-Mellon University in Pittsburgh has signed a $5 million contract with Westinghouse to fund the Robotics Institute, granting Westinghouse first patent rights on any research findings. Dartmouth College receives $75,000 a year from DePuy, a medical manufacturer, to develop prosthetic hip replacements. Columbia University has hired a director of corporate relations just to woo more corporate...
...VILLAGE VOICE, a leftist, hip New York paper, used to run a comic strip entitled MacDoodle St. In one episode, Malcolm Frazzle--the hero, a poet who wears his hair long and a beard--met some Wayne Newton fans. "Wayne Newton?" Frazzle asks. "I'd rather listen to the sound of wild boars being vivisected by a psychotic neurosurgeon." Might as well damn baseball as boring, or stock car racing as a waste of gasoline. Might as well drive off the interstate to search for authentic small-town restaurants, instead of stopping at McDonalds. Might as well laugh...
Andy Warhol would bring in all kinds of hip fans from the Village, but the sportswriters would have more fun with Billy Carter, and he's already got the belly for the job. In short, there are lots of alternatives to choosing some former left fielder who's coached in the minors for 15 years...