Word: hipping
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Dates: during 2000-2009
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...grown up and trailing wires everywhere, the big-screen TVs and stereos and desktops. I'm talking about the cell phones and pagers and Treos and BlackBerrys, with which we are much more intimate. We carry them everywhere, so that any time they twitch we feel it on our hip. Because they have no wires, they depend on us to feed them their juice every other night...
Using a strategy that has worked well for Sri Lankan producers like Dilmah, Indian firms are taking their teas straight to consumers by marketing directly online. Assam Co. also opened the popular Camellia chain in Kolkata (formerly Calcutta) this year, and Soongachi Industries has launched Infinitea, a hip, upmarket tea bar in Bangalore that sells more than 70 brews. Soongachi's Rishi Saria, 30, gave up a software-engineering job in Bangalore to return to Darjeeling and take on marketing for the family company. His cousin Gaurav Saria now heads Infinitea. "Our generation is focusing on improving our quality, product...
...does he? The dialectic of underground versus mainstream is a source of underlying tension in the DJ and hip-hop worlds. Everyone talks about wanting to make it big, but the community takes great pride in its distinctiveness and authenticity...
Zornow’s peers in the DJing and hip-hop communities give him props for his traditionalism. Says Ring, “The art of the vinyl he’s really still deeply into...the fact that he loves to keep that as his foundation, that’s what we really like about...
...future could not be brighter for DJ Shiftee: he is at the top of the battling game, he DJs for a dynamic hip-hop group, and he continues to progress as a musician and producer...