Word: hipsters
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Dates: during 1990-1999
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...feels like your foot is wrapped in a pillow," he said. After a couple of loops around the park, Mac decided that they felt a little "loosey-goosey" on the top of his foot. He also was worried that their flashy design would ruin his East Village hipster reputation. But my goose wasn't loose, and I like attention. More important, I was skating faster than ever. Sure, the Outback Xs were smoother on bumps, and the Natures handier for running errands, but for pure skating joy, the TR8s win my vote...
...capper segment in a Fox prime-time special on the World's Most Inept Movies. The cinematography is so gross and grainy that the film looks like its own illegal dupe. The stars seem to be acting under protest. The picture has the jagged anti-rhythm of some cheap hipster fiasco from...
...think this thing has peaked yet," says Tom Calderone, senior vice president of music at MTV. The network was originally loath to air Backstreet Boys and 'N Sync videos, until viewer demand overcame the reflexive hipster's prejudice against groups whose faces appear on school binders with little hearts drawn around them by hand. Backstreet Boys and 'N Sync are currently MTV's most requested artists. "Whether it's cool or not," concedes Calderone, "it's what the viewers want...
...this is not what I really want. It is still exciting to find the perfect sweater at a vintage store in the dollar box. It's more satisfying to find a fabulous cheap restaurant than be a hipster at the latest over-priced hot spot. It's nice to cook, boil water and make pasta sauce. I don't want to slide down the slippery slope. I don't want to be the proper Harvard graduate and get the right kind of job and eat at the right restaurants and drink the right vodka and have the right brand...
...adman's adman. He wasn't a hipster like William Bernbach, who tapped into youthcult with the "Think Small" campaign for Volkswagen. He wasn't an elegant rationalist like David Ogilvy, whose ads famously advised the rich that a Rolls-Royce was the sensible car to buy. He didn't even work on Madison Avenue, but in Chicago's Loop instead. But Leo Burnett, the jowly genius of the heartland subconscious, is the man most responsible for the blizzard of visual imagery that assaults us today...