Word: hire
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Dates: during 1950-1959
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While gleefully making enemies, all of Caesar's gall was lavished on a stubborn fight for the rights of musicians against mechanization. He fathered the union contract that requires network stations to hire a quota of "live" musicians whether they ever tootle a note or not. In 1951 he removed one major obstacle to the release of old films to TV by approving the project, provided that the studios 1) rescored the films (i.e., started from scratch with union musicians), and 2) paid 5% of TV profits into the Music Performance Trust Fund. He scored his biggest victory over...
Increasingly, sponsors (and viewers) have turned to the bigger, more lavish, monthly shows, which can afford better scripts, hire more expensive directors, afford big-name stars. The spectaculars are increasing in number, and, at their best, have mounted shows that the weeklies cannot match. As for their worst, TV is discovering what Hollywood has long known: if viewers must watch a second-rate drama, they would rather watch name stars playing...
...victim of TV's power to create a fictive personality that neither make-believe limbo nor enduring flesh can destroy, a historic character of TV folklore uncomfortably survived by himself. Hodge has tried in vain to get dramatic parts and commercial assignments. No director will hire him, arguing that every TV viewer instantly identifies him as the captain. (Standard greeting: "Hello there, Video, what can we do for you?") His only big TV job since 1955 was a commercial in which he was a dentist boosting Dentyne chewing gum-and the kids doubtless wondered what Captain Video was doing...
...Hire. Strikebreaker Bloor Schleppey (Bloor was his mother's maiden name*) was born in Crawfordsville, Ind., got a law degree from Indiana University in 1912, then broke into the newspaper business in 1916 on the short-lived Milwaukee Daily News (Schleppey claims he was managing editor; oldtimers remember him as a reporter). In the next years, Schleppey worked for the New York World and the New Orleans Times-Picayune, put in a term as a Washington reporter for the Hearst chain. In 1934 he went to work for the Indianapolis Publishers Association and started his career as a labor...
...composing-room wars in Massachusetts brought him back on the job. This summer Schleppey will have a cataract removed from his left eye, afterwards wants to do nothing but paint pictures and write a book on modern art. But for the time being, Strikebreaker Schleppey is still up for hire. Says he: "I'll never let these publishers down as long as I'm active...