Word: hire
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Guiding Harley-Davidson's marketing strategy is Mark-Hans Richer, 44, who was hired as chief marketing officer in July 2007 after leading marketing efforts at General Motors' Pontiac unit. One of Richer's first moves was to hire a director of product development for "outreach customers" - young people, women and those in non-U.S. markets. Richer's team quickly discovered that young people aren't into the heavy chrome found on many Harley-Davidsons - hence the emphasis on the primarily black Sportster Iron 883, which was already in development...
...being attractive, and that's part of the package. She's a television star for a number of reasons. But I think the network is happy if we gear it toward the conspiracy and the thriller aspect of it, because it does have that aspect of sex for hire, that makes people nervous. But we wanted to explore that. We want to make people a little nervous...
...None of those things is a good enough reason to rent dozens of retail locations in big cities and hire staff to demonstrate products. Getting the launch of Windows 7, which is the financial future of the company, done right is a perfect reason to open as many stores to demonstrate the new software as is possible. It allows Redmond the chance to put the new Windows in front of people in a controlled environment with biased experts taking customers through features...
...Facebook isn't just a social network; it's a business network. And unlike, say, college students, we actually have jobs. What's the point of networking with people who can't hire you? Not that we'd want to work with anyone your age anyway. Given the recession - and the amount of time we spend on Facebook - a bunch of hungry, motivated young guns is the last thing we need around here...
...jokes. They remember whether the host set the celebratory mood, as Crystal did. Our job was to get out of the way of Jackman's charm, and if that meant ordering room service and letting the other writers do all the actual lyric-writing, then I was a fine hire. All the good jokes, by the way, were mine...