Word: hirsch
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Although plans are in the works for food and drink down the line, Hirsch emphasizes that the theatre is a venue “focused on listening.” This focus, as well as the general atmosphere of the auditorium and the unavoidable fact that it is situated in a museum, lends a sort of artistic credibility to the performers...
Burgeoning indie-folk star M. Ward followed in March, whose country-folk-through-the-family-radio sound fit the intimate venue perfectly. “You could hear every note, without any noise coming in from a bar,” Hirsch says. With even more exciting and well-known acts lined up for April and beyond, it is obvious that Hirsch is familiar with the vinyl collections of your average hipster...
...entertainers, and good ones at that, but placing them in a museum setting reminds listeners that they are artists, first and foremost, and paints them in just such a light. “Having them perform outside the clubs gives them a different framework,” notes Hirsch, delighting in the obvious truth of his statement...
...When Hirsch came on board last November, he knew exactly what the museum had in mind in hiring him: with seven years experience in booking indie and experimental concerts, he is an expert at attracting cutting-edge, intellectual music to shows. In 2001, Hirsch co-founded Non-Event, a promotional entity that brings experimental and electronic music to Boston audiences, and this eye for contemporary music epitomized the museum’s hopes for in its new concert organizer...
...There is a recognition that the museum needs to reach out to the broader population,” says Hirsch, “but a lot of the concerts hadn’t been reaching out age-wise.” Now they are. The M. Ward show in March was sold out much earlier than expected, which can only lead to even higher expectations for more well-known farm-tool favorites like Magnolia Electric Co., Bonnie “Prince” Billy, and the Books coming up in April...