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...from the plain people, draw only the rich who come not to hear but to be seen. Not less sour is their estimate of the "virtuoso system" which rewards performers for their fine airs or interesting eccentricities, pays scant attention to their musicianship. Last spring bright, aggressive Ira Arthur Hirschmann, vice president of New York's smart Saks Fifth Avenue department store, snapped: "It's about time somebody threw the circuses out of the concert halls...

Author: /time Magazine | Title: Music: New Friends | 11/16/1936 | See Source »

...protest when Jewish musicians were exiled from Germany, that the complaint he finally did register was either softened or withdrawn. Same day that he received his Philharmonic appointment Furtwängler was reinstated as director of the Prussian State Opera. A group of New Yorkers under Ira A. Hirschmann forthwith canceled their Philharmonic subscriptions, threatened to stir up a general boycott...

Author: /time Magazine | Title: Music: Philharmonic's Choice | 3/9/1936 | See Source »

Elected vice president of Saks Fifth Avenue, big Manhattan smartshop, was Ira Arthur Hirschmann, advertising director of Lord & Taylor since 1931. Son of a Baltimore banker, he left Johns Hopkins at 17, studied music, entered the L. Bamberger & Co. department store in Newark as an office boy. There he helped build up the radio station WOR, annotated its Philharmonic Orchestra broadcasts, became publicity and sales director at 25. Now only 32, he is a close adviser of New York City's Mayor LaGuardia, who offered him a post as Commissioner of Markets. An ardent exponent of the Nazi boycott...

Author: /time Magazine | Title: Business: Personnel: Feb. 11, 1935 | 2/11/1935 | See Source »

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