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Like any number of vacationing parents, Gary Hirshberg was dismayed to find nothing but fast food as he drove up the Northern California coast with his wife and three young kids several summers ago. But unlike most of his helpless peers, Hirshberg, CEO of organic- yogurt giant Stonyfield Farm, decided to do something about it. Result: O'Naturals, a fledgling New England restaurant chain offering affordable organic food (including flatbread sandwiches, salads, soups and noodles) that Hirshberg dreams of making as ubiquitous as the Golden Arches. It may be a tall order, considering how poorly previous attempts at healthy fast...

Author: /time Magazine | Title: BRIEFING: Fast Food Goes Organic | 10/11/2004 | See Source »

...then told he could have surgery, which might end his singing career, or take pain-killers, which could retrigger his drug addition. He chose instead to live with the pain--all of it. "He told me that the only time he didn't feel pain," says author Charles Hirshberg, who spent much time with Cash in his last years, "was when he was onstage...

Author: /time Magazine | Title: Music: The Man In Black: JOHNNY CASH (1932-2003) | 9/22/2003 | See Source »

...even closer to June than to Jesus, but his two loves were connected. "They had a deep, really mystical bond--their love for one another," says Hirshberg, who collaborated with author Mark Zwonitzer on Will You Miss Me When I'm Gone? The Carter Family and Their Legacy in American Music. "It was deeply undergirded with both religion and a total sense, a real deep-down-where-it-counts belief that God had brought them together. They considered their marriage--the fact that they had found each other--to be a miracle of their faith. Their marriage was an absolute...

Author: /time Magazine | Title: Music: The Man In Black: JOHNNY CASH (1932-2003) | 9/22/2003 | See Source »

...Going organic used to be about philosophy," says Gary Hirshberg, CEO of Stonyfield Farm, an organic-yogurt maker based in Londonderry, N.H. "Now it's about the cash. It's about survival...

Author: /time Magazine | Title: Agribusiness: A New Cash Cow | 7/14/2003 | See Source »

...slump and the new era of 0% financing, buyers were willing to pay a premium for autos that aren't very difficult to build. "Take a normal sedan or truck, and just whoosh--blow some air into it--and add a little dimension off the ground," says Nissan's Hirshberg, who designed the Pathfinder. Manufacturers generally make 15% to 20% in profit on an SUV, compared with only 3% or less on a car, according to Michael Flynn, director of the University of Michigan Office for the Study of Automotive Transportation...

Author: /time Magazine | Title: Why The SUV Is All The Rage | 2/24/2003 | See Source »

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