Word: hirst
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Dates: during 1960-1969
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...HIRST Canterbury, England
Since Reist was "not the commercial type," Hirst and Geer acted on his suggestion. They formed Blue Knight Enterprises, which, by the middle of the summer, had began a market last of the cigarettes...
...sent them to distributors in Cambridge, Boston, Greenwich Village in New York, and San Francisco," said Hirst. "College students would buy a pack or two, but older folks would buy a pack or two and give them to friends. A lot of older people bought them at Leavitt & Pierce." Geer noted that Kiss of Death sales did not cut late the market of other brands...
Although the market last proved positive, Geer and Hirst stopped producing Kiss of Death cigarette last September. Only large scale distribution would make continued production worthwhile, they said, and they are hesitant about risking the sizable investment that such distribution would require. The cancer score, they noted, is dead, sad it was only that scare that made their cigarette popular...
...could hit a large number of cigarette smokers," Hirst noted, "we'd be very happy and very rich...