Word: hiscox
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Dates: during 2000-2009
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Professor of History Peter E. Gordon received tenure last year and Professor of Government Michael J. Hiscox was tenured this spring...
Professor of Government Michael J. Hiscox has found that the market may not be as cold-hearted as economic theory would suggest. In a study conducted between June and November 2005, Hiscox discovered that consumers were willing to pay more for products that were labelled “fair trade.” Hiscox and Nicholas F. B. Smyth ’05, who wrote his thesis on their research, carried out the social labeling experiment at ABC Carpet and Home, an upscale Manhattan housewares store. They compared the sales of towels and candles, to which...