Word: hispanicization
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Dates: during 1980-1989
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There are, to be sure, reasons to dream. One is the burgeoning Hispanic audience: young, urban moviegoers who prefer American action-adventures to the low-budget Mexican films traditionally shown in Latino theaters. Now Hollywood is catering to this bloc by offering Spanish-subtitled prints of Rambo III and ) Red...
And so, maybe, are Hollywood's Hispanic films. "They're made for a little and make a lot," says Cheech Marin, whose Born in East L.A. cost $5.1 million and grossed $17.4 million. "In a business where only three out of ten films show a profit, Hispanic films return more...
This spring three films with Hispanic themes opened. The Milagro Beanfield War, Robert Redford's $30 million social fable, may never make its money back. But Ramon Menendez's Stand and Deliver, though no blockbuster, is already showing a profit. And Salsa, a cheap blend of West Side Story and...
There are scars to heal and miles to go before Hispanic-Hollywood assimilation is complete. Begin with the wondrous and confounding diversity of Latin cultures. "Cubans," says Julia, "are as different from Mexicans as French are from Italians." Menendez, Cuban-born, catalogs the differences: "First-generation Mexican Americans are still...
This tangle among diverse strands of the Latino community is reflected in the tango of Anglo movie moguls and Hispanic moviemakers. The industry sees its Hispanic films as good deeds with limited commercial prospects, and ! Hispanic directors worry about making films that are both exemplary and entertaining. The result is...