Word: hispanicization
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Dates: during 1980-1989
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While many consumers still live in segregated neighborhoods, integrated ads have become the height of hipness. Reason: they have a sophisticated, global- village look. "Advertisers don't want to insult people's intelligence. They are reflecting how the world is," says James Patterson, chief executive of the ad agency J...
SOMETIMES, responsibility seems to become too much to ask. Self-reliance indeed was the reason for the milestone summit of collegiate minorities at Harvard in February. Dubbed the Intercollegiate Conference, more than 1000 students from schools throughout New England and the Ivy League congregated in Cambridge to build coalitions between...
SOMETIMES, responsibility seems to become too much to ask. Self-reliance indeed was the reason for the milestone summit of collegiate minorities at Harvard in February. Dubbed the Intercollegiate Conference, more than 1000 students from schools throughout New England and the Ivy League congregated in Cambridge to build coalitions between...
SOMETIMES, responsibility seems to become too much to ask. Self-reliance indeed was the reason for the milestone summit of collegiate minorities at Harvard in February. Dubbed the Intercollegiate Conference, more than 1000 students from schools throughout New England and the Ivy League congregated in Cambridge to build coalitions between...
Republican Party chairman Lee Atwater set the tone last June by declaring that since Hispanics account for nearly 50% of the district's voters, electing a Cuban American to the seat was his "No. 1 goal." Shot back Richman, a former head of the state bar association: "This is an...