Word: hispanicization
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"Playing for their national team, it's not unusual to have an entire nation watching their every move, shot and pass," observes Mark Cuban, owner of the Dallas Mavericks, who has used foreign players like the Mavs' Mexican forward Eduardo Najera to market the team to Hispanic fans in Texas...
At the rally, students criticized the administration’s response to racial tensions at the Law School before a group of more than 60 students—including members of the Black Law Students Association, Lamda and the Hispanic Law Students Association. Speakers called for the hiring and recruiting...
The H. E. Butt Grocery Co., based in San Antonio, Texas, had no doubt that customers at its 20 stores in northern Mexico would gobble up the tortillas, because Hispanic customers at its 280 stores in Texas and Louisiana had already taken to their chewy texture and toasty flavor. That...
What most sets H-E-B apart is its canny customization of stores. At the H-E-B in Houston's Alief section, live tilapia and catfish swim in a tank in the seafood department, and fresh lemongrass and rambutan are stacked in the produce aisle--all favorites of Alief...
Gigante's ethnic flavor isn't welcomed by all. Last year the Anaheim planning commission tried to block a store proposed for the site of an abandoned shopping mall, in part because it would cater, as the head of the agency put it, "primarily to the Hispanic market." And what...