Word: hispanicization
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There were 14.6 million Hispanics in the U.S. when Hernandez arrived. Now there are more than 35 million. By the time his three-year-old daughter joins the work force, the Latino population will have almost doubled again, to account for close to a fifth of the U.S. population. It...
In a period of almost stagnant growth for the insurance industry, for instance, Allstate has made diversity pay substantial dividends. Its Hispanic business has nearly doubled, to almost $2 billion.
"The mantra is that we leverage diversity to gain competitive advantage, and the premise is that if you don't tie diversity programs to the marketplace, they have no substance," says Ray Celaya, Allstate's assistant vice president of ethnic marketing. Accordingly, the number of Hispanics on the Allstate corporate...
Andersen's recruiting programs are recognized as among the best by the Hispanic community. Working with Inroads, a national organization that places talented minority youths in businesses, Andersen recruits in high schools, offering qualifying graduates summer internships for up to four years after graduation. The company says close to 95...
College recruitment brochures typically look like Benetton ads. Come to our school, they seem to proclaim, and you'll learn as much from your multicolored classmates as you will from your professors. In most cases this is a fiction. Colleges tend to do a poor job of attracting minority students...