Word: hispanicization
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After absinthe, sake-tinis and soy-based vodkas, what's the next big thing in spirits going to be? Quite possibly tequila - but not the paint-stripping firewater that gave you no end of college hangovers. Instead, look for upmarket tequilas better suited to sophisticated, postprandial sipping rather [an error...
Los Angeles is home to three professional soccer teams. There are the L.A. Galaxy and Chivas USA, which are developing a spirited Anglo-Hispanic rivalry that is played out passionately when the two meet in the Home Depot Center, a soccer-only stadium that holds 27,000 fans within its...
The second big piece of MLS's strategy has been to become the North American leader in promoting and managing the sport. "We want to be the portal for soccer in the U.S.," says Ivan Gazidis, deputy commissioner of MLS. An MLS division called Soccer United Marketing (SUM) won the...
And soccer's profile continues to rise. Perhaps more than the bigger sports leagues, MLS has also been helped by the digital age. Today an American who is a fan of the Columbus Crew as well as England's champion, Chelsea, can watch both teams on any of three soccer...
Those opposed to the protests spoke out Monday as well, although they turned out in much smaller numbers. At a Home Depot in Phoenix, Republican National Committeeman Randy Pullen told gatherers, "The demonstrators here today do not speak for law-abiding Latino-American citizens." In Washington, a coalition called "You...