Word: hispanicization
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Proponents say CSR programs present opportunities to develop new markets. After Crest, a Procter & Gamble brand, started a national dental-health program for underserved kids in 2000, it gained 15% more of the Hispanic market it had targeted. Customers may pay extra for brands that speak to their conscience. Whole...
Will their banter flow like Matt and Katie's or stall like Dan and Connie's? Trying to usher in a shiny, young, coed era in network news, ELIZABETH VARGAS and BOB WOODRUFF will succeed the late Peter Jennings as anchors of ABC's World News Tonight on Jan. 3...
Fifty-five years after C.S. Lewis published the “The Lion, the Witch and the Wardrobe,” Walt Disney Pictures and Walden Media have spent more than $250 million bringing the first of his seven hallowed Narnia novels to the big screen.The live-action adaptation of...
DIED. VIC POWER, 78, flamboyant All-Star first baseman who in the late 1950s became one of Major League Baseball's first Hispanic stars as he started racking up seven Gold Gloves in 12 seasons spent with the Philadelphia A's, Cleveland Indians and other teams; in Bayamon, Puerto Rico...
In 1957, the Harvard Democrats introduced U.S. Congressman Barney Frank ’62, D-Mass., to the world of politics, and last night he returned to Cambridge as their guest to offer his take on the current political landscape to an audience of about 60.His speech in the Eliot...