Word: historicization
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Rarity is an effective selling point, but dominating a category is better. The Tanzanite Foundation's new ad campaign, "Be Born to Tanzanite," is an attempt to position tanzanite as the stone one gives for a birth. And the De Beers parallels continue. In 2005, in a controversial move, TanzaniteOne...
A more sensible explanation for the panicked reaction in other markets to the tailspin in Shanghai is that it was simply an excuse to take some money off the table. The Dow Jones industrial average, for example, had recently hit all-time highs, having gone up for five straight years...
Then, again, does a stubborn insistence that justice be served always serve the greater good? Consider Uganda. Most Ugandans, including President Yoweri Museveni, believe the biggest obstacle to peace after 20 years of war between the government and the Lord's Resistance Army is the international community's insistence on...
A more sensible explanation for the panicked reaction in other markets to the tailspin in Shanghai is that it was simply an excuse to take some money off the table. The Dow Jones industrial average, for example, had recently hit all-time highs, having gone up for five straight years...
Were former Harvard professor Henry Wadsworth Longfellow alive today, he would have 200 candles to blow out on his very large birthday cake. Even before the famous poet earned worldwide acclaim for his romantic verses, he taught foreign languages at Harvard and schmoozed with the Cambridge literati of the day...