Word: hitachis
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...would replace videotape cassettes and take CD-ROM discs to a new level. But in 1993 Toshiba trumped Sony, at least in the segment of the DVD market that involved nonrecordable discs. Toshiba announced a different DVD standard for such discs that was supported not only by competitors like Hitachi but also by a major content provider, Time Warner. In January 1995, Matsushita, Sony's chief rival, threw its lot in with the enemy. By September, Idei conceded that Sony would adapt its technology to fit the Toshiba-Matsushita standard...
...HITACHI MINI-NOTE: Making its debut in December is Hitachi's Pentium-based, 2.7-lb. "micro-notebook." Ideal for Windows95 users who need to pack a lighter load. $2,499 (estimated...
SLIM FAST Once merely the stuff of a decorator's dreams, thin computer monitors to hang on the wall or adorn the desk are fast becoming a (costly) reality. Hitachi's high-resolution plasma-thin Ovation is a skinny 3 in. deep, but it provides a 25-in. picture and can be hung as simply as a painting. Available in late...
...globe-trotting execs, laptop computers are fast becoming as familiar as their desktop brethren. Everyone from hackers to housewives sees portables as must-have accessories, and manufacturers are jumping on the cash wagon, pushing out dozens of models stuffed with the latest features. How hot is the market? Hitachi, which didn't even sell laptops in the U.S. last year, expects to sell $150 million worth in 1996. At right, three of the slickest new machines...
Japan's technology giants--Hitachi, Matsushita, Toshiba, Sony, NEC-- listened for years as their U.S. competitors talked enthusiastically about multimedia but remained skeptical: after all, they had come to believe the Americans were the has-beens of the electronics business. Besides, Japan's strength lay in hardware, not fuzzy concepts. For Japanese firms, the real battle would be for the next big gadget to follow the vcr, which in 1993 was worth $7.7 billion to Japanese firms alone. As a Sony executive scoffed two years ago, ``Multimedia is just a pot of gold at the end of the rainbow. Nobody...