Word: hitachis
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...current boom has shattered some myths that once clung to the semiconductor industry like barnacles to a ship. Many experts had assumed that the high cost of developing chips would force all but giants like Texas Instruments and Japan's Hitachi out of the business. In fact, new small firms are thriving. At least 51 chipmakers sprang up between 1977 and 1983, including a record 16 last year...
This approaching battle among U.S. giants in the home-video-equipment field is a mere reflection of the war between Japanese companies. The Kodak and GE 8-mm camcorders are both made by Matsushita, while Toshiba created Polaroid's, and Hitachi is the source of RCA's. As many as ten Japanese manufacturers, including Sony and JVC, reportedly have their own version of the new video gear. They are closely watching American reaction to the introductions to decide when to bring out their products...
About 11,000 companies make products for Sears. Some of the firms are well known. France's Michelin makes Sears RoadHandler steel-belted radial tires; Hamilton Beach supplies many of its tabletop kitchen appliances; Sunbeam provides irons; Singer makes Craftsman electric drills; Sanyo, Hitachi and Toshiba produce Sears television sets, stereos and videocassette recorders. Most of the suppliers, though, are unknown outside their industries, firms like Irwin B. Schwabe of Great Neck, N.Y., a shirt supplier and the largest maker of flannel shirts...
Sony may eventually have to give up on today's war and get on with fighting the new one developing for smaller video-tape recorders, which operate with narrow, 8-mm tape. Several companies, including such competitors as Hitachi, Toshiba and Sony's old nemesis Matsushita, are planning to produce their own 8-mm machines. In the past week alone, RCA and General Electric both jumped into the 8-mm market. Sony must make certain that the upcoming 8-mm Shootout does not become a ruinous reprise of the Beta battle. -By Michael Moritz...
...bits of information. Now the battlefront is moving to the next generation of chips: a 256K RAM, which has four times the memory capacity of the 64K and is expected to generate annual sales of up to $3.5 billion by 1987. At least six Japanese companies, led by Hitachi and Fujitsu, have shown samples of the 256K to customers. Several American firms, including Motorola, Texas Instruments and Mostek are gearing up to challenge the Japanese, but the leading contender is a newcomer to the chip wars, the Western Electric subsidiary of A T & T. Until now, Western Electric has produced...