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...once a society does choose a film, other complications arise. Bargaining with film distributors to get a price which will leave room for profit requires a good deal of knowledge and a little bit of trickery. Hitchcock films generally cost about $50, while $100 will rent an old favorite. But prices vary with the season, and Halloween has a way of making Frankenstein much more expensive. A recent movie costs still more: companies demand a percentage of the profits, sometimes as much as 80 or 95 per cent on films as popular as Butch Cassidy and the Sundance Kid. When...

Author: By Sarah A. Stahl, | Title: Gone With The Wind | 5/27/1977 | See Source »

Myth is not dead. It has just taken a job in the movies. Hitchcock is our Homer, Gone With the Wind is our Iliad, and, taken together, a hundred cowboy movies make up the Odyssey of the Late Show. Hollywood's images have become the myths of the 20th century, and somewhere in the depths of our unconscious are mingled words and pictures from the real and the reel: Abraham Lincoln and Raymond Massey, George Patton and George C. Scott, Fanny Brice and Barbra Streisand...

Author: /time Magazine | Title: The Theater: The Reel Truth, As Time Goes By | 5/23/1977 | See Source »

...ever read a comic book, watched a rerun of Superman or tuned in same bat-time, same bat-station, knows, despite sweating palms and churning stomach, the superhero always wins. But lingering childhood confidence in the media creation cannot quite assert itself against Superfolks. Mayer is not Alfred Hitchcock or Agatha Christie, and when one turns a page anticipating a crucial revelation and finds instead a new, unrelated chapter, one can cringe and say "Aha. He's trying to build suspense--cheap trick." The simple reason Mayer used moth-eaten tactics is that he can use them successfully. Besides, everything...

Author: By Joanne L. Kenen, | Title: The Resurrection of a Superhero | 5/16/1977 | See Source »

...motherhood, good works and society balls. That's why NBC is calling the life story of Princess Grace Once Upon a Time Is Now. The 90-minute special airing May 22 is a melange of old movie clips, photographs, and interviews with Grace, 47, Prince Rainier, Alfred Hitchcock (who directed three of her films) and William Holden and James Stewart, two of her costars. Hostess and narrator of the show is Lee Grant. "Princess Grace is not a cardboard personality," insists Lee. "The public image of her sailing off into a glowing sunset to live happily ever after...

Author: /time Magazine | Title: People, May 16, 1977 | 5/16/1977 | See Source »

...Elis while the Crimson's J.F. Curtis was medalist. The third year the three schools met Reid finished first, as each college had then had a national champion. Percy Pyne Jr. won for Princeton in 1900, H. Lindsley took the title for Harvard in 1901, and Yale's Charles Hitchcock...

Author: By Robert Sidorsky, | Title: The Big Three Through Its Long Tradition | 4/23/1977 | See Source »

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