Word: hitting
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...FEDERAL PRISON was emblazoned on billboards, flyers and city buses. The Martin Agency, an advertising firm based in Richmond, designed a slick TV campaign aimed at changing the psychology of the underworld. "It was niche marketing to the bad guys," says Oliver. "They all know the name Exile. We hit on a label that explains what it does, which is get them out of the community...
...utterly unprecedented. Never has a--let's be honest--weird movie budgeted at a ludicrously low $35,000 stormed both the box office and the national pop consciousness. In its first week of wide release, on 1,101 screens, it earned $50 million--more than the Julia Roberts comedy hit Runaway Bride, which played in nearly three times as many venues. It is likely to have the highest percentage of profit in film history. Its astounding success has made indie-film heroes of its directors, Daniel Myrick and Eduardo Sanchez. And the marketers at Artisan Entertainment, who built fervid want...
Faced with this out-of-nowhere phenomenon, Hollywood cheers and shudders. Any movie that scares up business is considered good for the rest of the industry. But this one became a hit by breaking too many rules. No-star indie films usually make money with charm and sentiment; Blair Witch has neither. So the mass audience will accept something strident, elliptical, confrontational--what next? The movie was shot with its actors' being put through an eight-day survival game. They shot the film and made up the dialogue while the directors lurked out of sight and played sneaky tricks...
...quarter mile ahead of us. The pilots of the choppers following behind ours saw a plume of smoke and the explosion, which they say are tell-tale signs of a surface-to-air missile. If they?d waited another minute or two before firing, we?d have been hit. But the Pakistanis may have fired early to warn us off entering the area...
...pilot took evasive action, because the choppers weren?t carrying even defensive systems such as flares to distract heat-seeking missiles -- although it was only back at the base that we discovered how close we?d come to being hit. When I got back to the office, I learned that our stringer in Karachi had been taken to the area on a similar trip by the Pakistani military. So there was a reporter from TIME on the Pakistani side when we were fired on. As always, we?re covering both sides...