Word: hitting
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Dates: during 2000-2009
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...neither a star nor a mogul nor a person caught up, Henry Louis Gates-style, in a controversial news event, Ben Silverman drew a lot of media attention. His job was to find or help create hit shows - the kind of network position that usually brings power and wealth, but not notoriety. But Silverman's outsize personality - big parties, big talk, big ideas - and his youth made him a magnet for gossip, anecdotes and media speculation. Problem was, two years into his term, NBC had exactly zero hit shows. And people noticed...
...Silverman came in with a reputation as a hitmaker. His independent production company Reveille successfully translated The Office from a hysterical but oddball British show to a mainstream U.S. hit. It brought The Biggest Loser to American screens. The same year he was hired away from Reveille to NBC, two of the shows he had helped create, The Office and Ugly Betty, were nominated for Emmys for Outstanding Comedy Series, a rare feat. He had a hand in the genesis of such juggernauts as Survivor and Who Wants to Be a Millionaire. (See TIME's television covers...
...Silverman's other innovation was to package programming and advertising together, so the entertainment would be inextricable from the marketing. His iteration of Knight Rider was sponsored by Ford. American Express was all over Restaurant, which, while not a lasting hit, was something of a marketing juggernaut. This kind of barrier-busting is what, officially, Silverman will be doing with the new company he's forming with Diller. It seems a natural fit and a no-brainer decision for both of them. But as Silverman learned the hard way at NBC, in entertainment, nothing is as easy as it looks...
...preventing fraudulent claims in Medicare and Medicaid and cutting programs and services that aren't deemed cost-effective. But one of the most recently touted potential methods, the creation of an independent board to take away from Congress the job of overseeing the rates of Medicare payments, took a hit late last week when the CBO estimated it would save only $2 billion over 10 years. The CBO acknowledged that the savings could turn out to be higher in the long run, but that qualifier highlighted one of the biggest problems for health-care-reform backers: the potential cost savings...
...Friday's violence occurred as prospects for China's steel industry are turning around. The government's $586 billion stimulus package has set off a massive infrastructure-building spree, creating a huge demand for steel. In June crude-steel production hit nearly 50 million tons - 6% higher than in the previous year, according to the World Steel Association, and close to an all-time high. "Demand has just exploded in the first half of this year as a result of the government's stimulus package and bank lending," says Jim Lennon, a Macquarie Bank analyst. "Steel demand is massive...