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...like a smart strategy. "This is exactly where Pepsi needs to be," says Sophie Ann Terrisse, founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl commercials." But why not hit customers from both the top down and the bottom up? Pepsi executives are quick to point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build goodwill toward your brand, however...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

...this environment, we need to be particularly sensitive because our donors were hit, as were we,” Faust said...

Author: By Noah S. Rayman and Elyssa A. L. Spitzer, CONTRIBUTING WRITERS | Title: Though FAS Slims Down Budget, Work Lies Ahead | 2/3/2010 | See Source »

Stage Four: Depression—While Harvard students in the humbling process may not feel ‘depressed,’ there are certain lows we hit when we do have to accept the fact that we can’t ‘do it all,’ and we are forced to compromise between saving the world or managing four classes and a handful of extracurriculars. Feeling like a nameless face in the collegiate crowd may lead to questions of self-worth and killed desires to get involved in things already so competitive and established...

Author: By Meredith C. Baker | Title: Humbled by Harvard | 2/3/2010 | See Source »

...Markley’s the best forward in the league at running the floor, but she can also hit the little 10-foot jumper and post up near the basket,” Delaney-Smith said. “She’s pretty unstoppable, in my opinion...

Author: By Kevin T. Chen, CRIMSON STAFF WRITER | Title: Markley's Big Weekend Carries Young Crimson | 2/3/2010 | See Source »

...sexual misconduct, the growing momentum that Anwar had enjoyed in the aftermath of the 2008 general-election victories, in which his coalition won five states and took 82 seats in the 222-seat parliament, has been gradually dissipating. The Pakatan Rakyat coalition formed in that cycle has been hit by defections, internal squabbles and major differences over how to treat Islam, Malay special privileges and, more recently, the Allah issue. The differences are shattering unity in the coalition. Prime Minister Najib, who still enjoys majority Malay support, is on a major charm offensive to steal away the minority Chinese...

Author: /time Magazine | Title: Will Sodomy Charges End Malaysia's Opposition? | 2/2/2010 | See Source »

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