Word: hittleman
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Dates: during 1960-1969
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...promises to refine the sexual performance of both genders). A U.S. Government pamphlet on Adult Physical Fitness has sold 750,000 copies, without benefit of advertising, since 1963. By the tens of millions, U.S. televiewers genuflect to the exercise programs of Jack LaLanne, Ed Allen and Richard and Diane Hittleman...
...Richard Hittleman, 40, neither chugs, tugs or mugs. His Yoga for Health, styled as an antidote to the "grunt-and-groan school," is so tranquil that it seems to be running in slow motion. No rippling triceps for him; lean as a leek, he eats only one meal a day. Preaching that "the body is the temple of the spirit" he claims that "20 minutes of yoga is worth an hour of ordinary exercise." During a breathing exercise, he says softly: "As we inhale we will visualize ourselves taking in from the cosmos the life force. As we exhale...
...commercial area, Hittleman also pushes a complete line of yoga books, recordings and organic cosmetics. During the "journey into second youth," the lovely Diane demonstrates such exercises as the Ferocious Lion, in which she stretches forward like a cat, stares wild-eyed, and sticks out her tongue as far as it will go. As she does, Hittleman points at the camera and says: "I see that some of you are still afraid and shy; afraid that someone will see you and laugh. But you will have the last laugh...
...will Hittleman. By living off the fat of the land, he and Flab Fighters LaLanne and Allen make $100,000 or more a year apiece...