Word: hls
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Dates: during 2000-2009
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...traced to the ambitious moves of New York University (NYU) Law School, which in the past decade has employed an aggressive self-promotion program and dramatically bolstered its reputation. The school also attempted to lure top professors with lucrative offers. Earlier this year, Joseph H.H. Weiler, an HLS professor and prominent international law expert, announced he would leave HLS for NYU. While NYU at least in the foreseeable future has little chance to boost itself to HLS’ level, its new methods turned heads at HLS...
...made a big splash,” Gerken says. “Everyone was taken aback. It wasn’t the old school approach.” And while Gerken says HLS “is comfortable with our place in the world,” it cannot sit back and watch the world change around it and do nothing. “NYU has presented itself more successfully than any school in the nation and you can’t stand silent while that’s going on if you want to keep...
...Taking a hint from NYU, HLS decided in the spring of 2000 to hire a communications director, Michael A. Armini, to coordinate the school’s press coverage and keep developments at the school in the forefront of public consciousness...
...Armini, whose favorite saying is Vince Lombardi’s “the best defense is a good offense” has been pro-active in promoting the school to the national media, according to many professors. Armini says he doesn’t feel that HLS has to play catch up to NYU or any other law school. Even the best, he says, have to promote themselves. “Coca-Cola spends more money on advertising than any other soft-drink company and they still sell more,” Armini says...
...describes it is to “be more aggressive telling the world what is going on at HLS. We are in many ways on top already but we need to stay there,” he says...