Word: hnegripitrom
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Dates: during 2000-2009
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...what they said were food additives but were in fact dreamed-up words that simply had a chemical sound to them. All of the names were 12 letters long, but not all of them were equally easy to pronounce - running from the relatively phonetic Magnalroxate to the tongue-cramping Hnegripitrom. The students were then told to rank the additives according to how dangerous they believed they were to consume. As the researchers suspected, the more challenging it was to say a chemical's name, the more novel - and less safe - it was thought...
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