Word: hoaglands
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Dates: during 1980-1989
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Fanning's editorial reconception of the paper, aided by Design Consultant Robert Lockwood, who has also advised the Chicago Sun-Times, Dallas Morning News and Baltimore Sun, was carried out in tandem with an aggressive circulation and advertising plan developed by John Hoagland, the paper's chief business executive. One key decision was to drop the paper's regional sections and publish a single national edition...
...late 1960s to 150,000 last year (the Monitor also distributes a weekly edition to 16,000 subscribers). The paper's readers tend to be faithful, but they have been dying off without being replaced: 39% are 65 or older, while only 28% are under 45. Admits Hoagland: "We should not take a loyal readership for granted." The age of the Monitor's following is in turn a factor in discouraging advertisers, even though the readership is affluent (median household income: $32,000). Thus the paper now contains only about 25% advertising, compared with...
...other cultures without learning anything important that they can express. They learn fugitive skills-how to avoid being cheated, how to cross borders. They come back in a daze of wonder. But even today's writers who travel are remarkably good: Paul Theroux (The Great Railway Bazaar), Edward Hoagland (African Calliope), Jonathan Raban (Old Glory: An American Voyage) and the splendidly mordant V.S. Naipaul...
...some other efforts. Hoagland falters. "Cairo Observed," written in 1976, shows as clearly as ever its author's keen eye with rich descriptions of men in flowing kaffiyehs, paupers begging and the screaming traffic of Cairo. Yet, Hoagland's political analysis of the Middle East is dated and surprisingly simplistic. The piece ends with the lame advice that Egypt faces a variety of grave situations and "it behooves us to wish her well, as we have not always done...
...last section of the book consists of an assortment of Hoagland's Times editorials. Uniformly great, they are lyrical reminders of the virtues of juneberries, and if not specifically of juneberries, then of the virtue of noticing the smaller prosaic things and events which often go unnoticed. Whether reading about "poisonous and nonpoisonous varieties of the genus Amanita" mushrooms, or the skin in sheddings of garter snakes, one is thrilled. The sobering comes shortly after, when one remembers the criminally foolish president and his similarly foolish and greedy followers who strive to make the water, as and ground unlivable...