Word: hochman
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Dates: during 1980-1989
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...Some stores needed to be in a high trafficarea," says Crabtree & Evelyn General Manager MarkHochman. Crabtree & Evelyn, which sells floralscents and toiletries, also has a store in FaneuilMarketplace but, according to Hochman, bothlocations are successful. What distinguishesCrabtree & Evelyn from Sweet Stuff and Goods--twoformer tenants of Charles Square also located inFaneuil Market--is the shop's reliance on"destination shoppers," Hochman says...
...have people who come here [Charles Square]for one particular store," Hochman says. "We havea different clientele than in Faneuil Hall. We mayget less people, but the average sale is higher,"he adds...
Other managers agree with Hochman's assessment."The stores that have their own following willsurvive, but other stores like Sweet Stuff won'tmake it here," says the manager of Talbot's, awoman's clothing chain with 100 stores across thecountry...
...others dismiss the elite image. "People arefinding out that, yes, it's beautiful, but it isalso affordable. There are things here foreveryone," says Hochman, of Crabtree and Evelyn...
Retailers cite the underground parking garageand the proximity of Charles Hotel as enhancingsales. The validated parking is a "big help" inattracting customers to the mall, says Hochman."We get a lot of tourists from the hotel," saysGlidden of Banana Republic