Word: hochreich
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...professor at Stanford University. "College students are irreverent toward social values. This is an attack on dominant social values." Arthur Yehle, a psychology professor at Memphis State University, has a simple explanation. "It's spring, the weather is warm, it's something to do." Another psychologist, Dorothy Hochreich of the University of Connecticut, calls streaking "a form of escapism that doesn't seem sexual in nature. Students are working harder in school, and this is letting off steam...
Smug Broadwayfarers learned last week that the shoguns of the show world, principally the Brothers Shubert, Albert Herman Woods, William A. Brady, Arthur Hammerstein, had bickered among themselves, had dickered with one David R. Hochreich, president of Vocafilm Corporation of America, makers of a talking picture device that theretofore had been obscured by Movietone (parade music, gunfire) and by Vitaphone (Ben Bernie, tapdancing, Frances Williams). Unofficially, the newspapers said that Hochreich and the theatre shoguns had made a deal: Hochreich to receive money, the producers the rights to his invention...
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