Word: hock
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Dates: during 1970-1979
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Advantages of Being in Hock...
...ratio in the U.S. Nagano estimates that Nippon Steel's debt is equal to what four or five American steel companies would owe. To a Western executive that might seem to leave the economy extremely vulnerable to a Penn Central-type collapse. Japanese find that being in hock has its advantages: corporate Pooh-Bahs do not have to worry about paying high dividends or showing plump profits to keep stockholders happy...
...business theory that you have to spend money to make money, the debt-ridden Democratic National Committee still $9,000,000 in hock from the 1968 campaign-is springing for $75,000 worth of television commercials, radio spots and newspaper ads to appeal for contributions. The rule of thumb is that $1 worth of advertising brings a return of $1.80 (though Senator George McGovern got $475,000 for his $70,000 investment in an anti-war TV appeal). The basic theme: "You don't have to wait until 1972 to vote against Richard Nixon." Things could...
After meeting with the mothers, Hock-man said. "I don't doubt that they're correct in what they're saying...