Word: hoechst
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Dates: during 1950-1959
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From Ashes to Atoms. Fastest growing of the top three Farben heirs is Farbwerke Hoechst near Frankfurt, whose moving force is energetic Board Chairman Karl Winnacker, 53, a wartime Farben plant manager. Hoechst's sales-antibiotics, synthetic fibers, cellophane and oxygen-rocketed 17% last year to $355 million. Now the company is taking German industry's first steps toward harnessing the atom. It operates a nuclear research laboratory outside Frankfurt and is building a heavy-water plant (annual capacity: six tons) that will be among Europe's biggest when completed this year. Last week, with Atomic Energy...
...British at war's end to direct the combine of Farben plants that now make up Bayer, the company is rapidly moving into foreign markets. Burgeoning Bayer has recently opened plants in Argentina, Brazil and Chile; it is building another in Mexico and, together with Farbwerke Hoechst, will add still another in Pakistan. In the U.S. it owns a 50-50 interest, with Monsanto Chemical Co., in West Virginia's Mobay Chemical Co. (polyurethane plastics), and a 50% interest with Pittsburgh Coke & Chemical Co. in Manhattan's Chemagro Corp. (insecticides...
...biggest Farben offshoots are the Bayer, Basf (short for Badische Anilinund Sodafabrik) and Hoechst companies, which account for 95% of the total business. All have paid for their postwar reconstruction out of profits, plus some $8,000,000 in ECA loans. All made their big comebacks under the guidance of I. G. Farben oldtimers, many of whom were once staunch Nazis. Typical is the Bayer company, biggest of the group, which suffered $40 million in war damages, emerged from the war with run-down and obsolescent equipment. Like other Farben units, Bayer lost its export markets, which once accounted...