Word: hoerner
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
Innovation, however, is not always a key to success in the marketplace, especially the mart for a $10,000 machine. "There's a lot more to selling equipment to major corporations than knocking on the door and taking orders," says Charles Hoerner of Foremost McKesson, who is shopping for a computer system for the San Francisco-based conglomerate. "There are lots of organizations that have an IBM bias. They are not particularly open minded." Says Barry Smith, Lisa's marketing manager: "Corporate life does not reward risk takers, and there's the old adage that you never...