Word: hoffmann
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Dates: during 1980-1989
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RALPH MANNHEIM'S fresh translation of E.T.A. Hoffmann's Nutcracker with its Maurice Sendak illustrations is much more than a glitzy sugar and spice Christmas yarn it's a welcome return to textual accuracy. This season the perpetually smiling pecan masher's overly familiar ballet incarnation is finally stripped away to reveal the genuine handmade article from Germany...
...drug is given a generic name by a unit of the American Medical Association. That name reflects the drug's chemical properties and is often a tongue twister. The company marketing the medication usually gives it a short, snappy brand name that doctors and patients can remember. Hoffmann-La Roche, for example, developed a tranquilizer with the generic name chlordiazepoxide, but sells it as Librium...
...required to tell customers how much they will save by using generic products. To counteract these laws, the brand-name companies encourage doctors to write "dispense as written" or "no substitution" on their prescriptions. In addition, the big firms try to give their pills distinctive shapes and trademarks. Hoffmann-La Roche's Valium tranquilizer tablets, for example, have a V carved in the center. The company hopes that when Valium's patent expires next February, patients will be reluctant to change medicines and will ask for the pills with the familiar symbol...
...sure, Goldman sees changes as well. He remembers taking a course on the United States and world affairs. "I teach that course now, with Stanley Hoffmann. And it's a very hard course today," he says, "Back then...
...meeting last spring Hoffmann asked Bok under what circumstances he would support divestiture and how those circumstances would have to be different from current conditions in South Africa...