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...drug is given a generic name by a unit of the American Medical Association. That name reflects the drug's chemical properties and is often a tongue twister. The company marketing the medication usually gives it a short, snappy brand name that doctors and patients can remember. Hoffmann-La Roche, for example, developed a tranquilizer with the generic name chlordiazepoxide, but sells it as Librium...

Author: /time Magazine | Title: Prescription for Cheap Drugs | 9/17/1984 | See Source »

...required to tell customers how much they will save by using generic products. To counteract these laws, the brand-name companies encourage doctors to write "dispense as written" or "no substitution" on their prescriptions. In addition, the big firms try to give their pills distinctive shapes and trademarks. Hoffmann-La Roche's Valium tranquilizer tablets, for example, have a V carved in the center. The company hopes that when Valium's patent expires next February, patients will be reluctant to change medicines and will ask for the pills with the familiar symbol...

Author: /time Magazine | Title: Prescription for Cheap Drugs | 9/17/1984 | See Source »

...sure, Goldman sees changes as well. He remembers taking a course on the United States and world affairs. "I teach that course now, with Stanley Hoffmann. And it's a very hard course today," he says, "Back then...

Author: By Richard J. Appel, | Title: 25th Reunion Group Recalls Harvard Variety | 6/5/1984 | See Source »

...theme of the vigil, proclaimed on handbills the protesters gave to the passersby yesterday, is "Waiting for Derek." The students said they are waiting for Bok to meet with them, and waiting for him to respond to a question Dillon Professor of the Civilization of France Stanley H. Hoffmann asked him last year...

Author: NO WRITER ATTRIBUTED | Title: Demonstrators Start Vigil In Front of Bok's Office | 5/1/1984 | See Source »

...meeting last spring Hoffmann asked Bok under what circumstances he would support divestiture and how those circumstances would have to be different from current conditions in South Africa...

Author: NO WRITER ATTRIBUTED | Title: Demonstrators Start Vigil In Front of Bok's Office | 5/1/1984 | See Source »

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