Word: hoffmans
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Dates: during 1940-1949
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C.E.D.'s Program. Paul Hoffman likes to tell people that he is "a simple-minded man with simple objectives." Baldly stated, C.E.D.'s objective is simple: In 1940 there were 49,000,000 people in the U.S. who were gainfully engaged-in & out of Government-in turning out $98 billions of goods and services. Today there are some 62,000,000 and the gross national product is around $150 billions a year. After the war, even assuming that the Services, Government and large-scale public works can employ as many as 8,000,000 men (and that some...
...news brightened and postwar planning became respectable, Hoffman's and Benton's plans merged with those of Secretary of Commerce Jesse Jones's Business Advisory Council. Jones and B.A.C. had also begun to worry about industry's place in the peace. Hoffman was already vice chairman of B.A.C. When C.E.D. was set up last September, he was almost automatically head...
...Dangers. Cynics have already begun to attack C.E.D. and Paul Hoffman...
...Says Hoffman: to the extent that U.S. industry does not achieve this goal (which requires a 40% increase in gross output over 1940), the U.S. public will rightfully insist that the U.S. Government achieve it-"expansion is the one idea we have to sell America." He also says that "when you get a businessman in a tight enough corner, he reluctantly starts thinking his way out of it." Thus C.E.D. was set up with a Field Division to help each U.S. employer think about how to expand his own business...
...Even C.E.D.'s pet community committees have already showed up some difficulties in the Hoffman approach. Peoria, C.E.D.'s first test city, made a fine case history statistically; its businessmen made concrete plans to employ 30% more people after the war than they did in 1940. But when it came to publicizing their survey, all individual company plans had to be left out: they were trade secrets...