Word: hoffmans
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Dates: during 1940-1949
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...arms-for-Europe program: 56-year-old James Bruce, ex-Maryland stock farmer and international banker, who recently resigned as U.S. ambassador to Argentina. If he takes the $16,000-a-year job, Bruce will direct the flow and placement of U.S. weapons in Europe as ECAdministrator Paul G. Hoffman now directs Marshall...
...appropriation for the second year of Paul Hoffman's ECA, which finances and administers the Marshall Plan, is still kicking around in committee. The bill is three months overdue for approval. It is about time for it to be passed...
...Marshall Plan was originally set up, as Paul Hoffman likes to say, "to get Europe on its feet and off our backs." It made U. S. products available to countries ordinarily unable to pay for them, hoping to build up these nations so that they could eventually resume normal trade relations with...
...Hoffman and the Congress and the American people have a tough decision. The U. S. may have to continue paying out $4,000,000,000 a year for a plan which is failing in its original purpose. But the plan has also produced some results that should be very valuable for Europe's and our own economic and political security. The American people are going to have to be willing to continue shelling out if they want to preserve this security...
...Hoffman pointed out that in 1948 the U.S. had a gross national product of $254 billion. "Just three-tenths of 1% more of that spent on British goods,"he said, "and the dollar gap can be closed . . . First, study carefully what the Americans want. Then make it at prices they are able and willing to pay, and package it to appeal to the American consumer. That is the way to earn dollars...This will take energetic salesmanship as well as cheap production. It is the challenge confronting the business statesmanship of Britain...