Word: hogans
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Dates: during 1980-1989
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Assistant to the Publisher: Charles D. Hogan...
Assistant to the Publisher: Charles D. Hogan...
...same canny marketing tactics have helped make "Crocodile" Dundee, the saga of an ingenuous Australian crocodile hunter on the loose in Manhattan, the sleeper film of the year. Serendipity alone explains Paramount's decision to buy rights to the film from its producer and star, Paul Hogan, for less than $4 million. But Mancuso and his executives made the crucial choice to release the Australian film as a full-scale commercial effort in 871 theaters, rather than as an art-house sideline. Paramount also shrewdly capitalized on the sunny charm of Hogan, sending him on a twelve-city tour...
Consequently, last Fourth of July, NBC featured a clip of Springsteen singing the chorus. Up With People sang it at the Superbowl halftime. Hulk Hogan played the song every time he entered the ring. And Chevrolet offered Springsteen $12 million to use the song for a commercial campaign...
...equally adept at prying open a wild croc or a can of Foster's. But ask Paul Hogan how he feels about the success of his first film, "Crocodile" Dundee, and he's likely to sound like the laid-back grandpa he is rather than the hottest actor to come up from Down Under since Mel Gibson got his driver's license. "We're doing real well," deadpans the self-described former pub lout. "And I'm feelin' real well." Bet you are, mate. The story of a crocodile poacher who trades the dangers of the Australian Outback...