Word: hogged
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Dates: during 1940-1949
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...Motors and Goodyear). Sloganeer Kudner conceived "Better Buy Buick," "Eyes to the Future, Ears to the Ground" and "Victory Is Our Business" (G.M.'s prewar and wartime mottoes) and "athlete's foot." On his office wall was a framed quotation of the 1936 world's champion hog caller: "You've got to have appeal as well as power in your voice. You've got to convince the hogs you have something for them...
...premiums ($3 a head for A grade hogs, $2 for B1) guaranteed the farmer a better price-but only if he maintained the quality of his stock. But the subsidy was probably enough to keep hog breeding at its war-swollen level, enable Canada to ship at least 500,000,000 lb. a year to Britain. This is what Britain needs to maintain her 4-oz. weekly bacon ration, what Mackenzie King's Liberal Government needs to quiet Opposition yammering...
...Time For Love" is a little ditty about a professional photographer (Miss Colbert) who switches from pictures along the aesthetic line to the kind that satisfy the beast in us. The cause of the transition is a brawny sand-hog (Mac-Murray--and the muscles are real) whom Miss Colbert stumbles into underneath a river so help me. From there on things happen in a fast, furious, and funny...
...result of all this foolishness, which incidentally, includes one of the cleverest dream sequences we've seen, is that the uncouth sand-hog, whom, Claudette bates, detests, despises--only we know better is transformed by some hocus-pocus into an eligible, even desirable future mate...
...hospital, thoroughly alarmed, called a council of its whole biophysical staff, insurance investigators, city engineers. Soon they were in full cry through the town, taking Geiger-Müller soundings in doctors', nurses' and patients' homes, the city dumps, the city hog farm, the sewers. The hospital staff began to think up desperately ingenious tactics. New manholes were opened, miles of sewer explored. Since water screens radium rays, the searchers debated draining the sewers or dragging sensitive film enclosed in a rubber hose through the water...