Word: hogged
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Riggins, the mythic figure on the team, customarily dresses as though he lives in a duckblind, but he took off his camouflage when the linebackers put theirs on. The only member in his club (34-year-old running backs who get stronger as they go), Riggins is an honorary Hog but avoids the Fun Bunch. His touchdown spike is the most distinctive in the game: he flips the ball to the nearest official. The ceremony has been performed 29 times this season...
...Hog fans, old and new, were in frenzy. Something about sports and politics attracts. Both are sudden-death games. Congressman Jack Kemp, the former Bills quarterback who now calls signals for the advocates of the gold standard, rates this Super Bowl just below the invasion of Grenada and above another House budget fight. He would not miss it. Columnist Carl Rowan says he might kill if he were denied a ticket. He is going in Owner Jack Kent Cooke's jetted and pampered entourage. ''Everybody has a little aggression in them," insists Rowan...
...epitome of high-toned datebooks and among the bestsellers is the Economist Diary, offered by the London financial magazine. First published in 1948, the handmade leather volume supplies its owner with facts ranging from the average hours of sunshine a day in Edinburgh (3.75) to the hog and pig population of the U.S. (59 million in 1982). The $43 book has become a prestige item round the globe. Says Christopher Curwen, the Economist's U.S. publications manager: "In the offices of top government ministers in Latin America, you'll see some 25 of these red desk diaries...
...yearlong reign is not much fun, according to many a former winner. You address Rotarians, Lions, Kiwanians, Junior Leaguers, and you appear at Miss America preliminaries. Here a blueberry festival, there a strawberry festival, and the odd hog-calling contest comes into the picture too. And you represent the sponsors of the pageant. This year that would be Gillette, American Greetings Corp., McDonald's and Nestlé. Jacque Mercer (1949) once told an interviewer: "You could take an orangutan, and, with a year's training, it would be a perfectly adequate Miss America...
...audiences on elite cultural forms. When something like tea becomes so popular, is it democratized? Not necessarily. It may become more snobbish, taking on a coercive preciousness to sustain its mystique when the old mechanisms of aristocratic patronage in small groups have corroded. Japanese snobbery, Japanese cultural insecurity, are hog heaven for merchandisers: once they get into a cultural feeding frenzy, the Japanese can make Rodeo Drive look modest...