Word: hoglund
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...40th anniversary of the Hiroshima bombing; and the 1985 Man of the Year cover story on China's Deng Xiaoping (Jan. 6, 1986). The judges cited TIME for "meshing pictures, artwork, headlines and text . . . to tell the story with clarity, efficiency, drama and vigor." Commented Art Director Rudy Hoglund, who, with Executive Director Nigel Holmes and Special Projects Chief Tom Bentkowski, is responsible for the look of the magazine: "TIME's art department got this award the old-fashioned...
...TIME's editors, this advance will mean increased flexibility in organizing each week's magazine. Says Art Director Rudy Hoglund: "Under the old limitations we became very adept at working out alternative strategies: a striking splash of one color like a red or blue in a diagram, for example, on pages where we needed four-color but could not have it. Now we can go with our first choice of an illustration, whatever its nature." Says Picture Editor Arnold Drapkin, who was hired 33 years ago to help produce weekly color sections for TIME: "It is unbelievable...
TIME's editors reviewed the hundreds of pictures from that session, along with similar efforts by four other photographers. "We got wonderful pictures from all five," says Art Director Rudolph Hoglund. "But we were looking for that one baby with just the right expression and gesture." The editors' choice: six-month-old Lisa Harap of Queens Village, N.Y., Munro's "wise" baby. Lisa becomes the youngest identifiable living person ever to appear on TIME's cover (the oldest: 96-year-old Football Coach Amos Alonzo Stagg...
...search of a memorable depiction of the irresistible invasion of computers into American homes, Art Director Rudy Hoglund approached George Segal, the world-famous sculptor. Segal almost never accepts commercial commissions but Hoglund thought Segal's "stark and dramatic settings in which the eye is drawn to objects," were perfectly suited to the first Machine of the Year. Segal enthusiastically agreed Hoglund went to Richardson Smith, a design firm in Columbus to create the mock computers portrayed on the cover...
...fight the reluctance of conservative Western Union operators in Mississippi to transmit her reports. They said they found the material distasteful. Indeed, the transmission of the files was delayed until the arrival of a younger telex operator, to whom the reporting seemed neither repugnant nor shocking. Art Director Rudy Hoglund noticed the reluctance of some professional models, worried about their image, to pose for TIME'S cover-normally not the kind of booking New York City models spurn. They feared that readers, after seeing them in the magazine, might deduce that they themselves suffered from the disease...