Word: hoicking
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...Casa Holck (40% owned in Germany, 40% owned by Germans in Mexico) was last year blacklisted by some U. S. firms, but got their products anyway through dummy agents. Casa Hoick distributes for Deere & Co., Goodyear, and Cortland Grinding Wheels Corp...
Apparently no one attempted a scientific and personal controversion of Fletcherism during the period of its maximum popularity. In fact it was not proved foolish until last week when one Dr. Harold G. O. Hoick, an instructor in physiology at the University of Chicago, announced the results of a four-and-a-half-year test which he had made upon himself. For two and a half years he ate like a pig, whenever he wanted and without undue mastication. Then for a year and a half he became a Fletcherite mincing his mouthfuls with bovine perseverance but not enthusiasm. After...
During his Fletcherizing interval, Dr. Hoick found that his calory intake per day dropped from its previous 3,200 to 2,800, a condition probably due to the fact that so much munching made his mouth tired and reduced his appetite. His weight declined 30 pounds. His muscular endurance sank far down, as did his basal metabolism, and his efficiency upon the typewriter. His blood pressure, pulse, temperature, sleeping time, and ability in mental multiplication remained unchanged by Fletcherism. The only beneficial effect he found in Fletcherism was a marked increase in his ability to solve chess problems...
...contemplate what the effect of Dr. Hoick's words must be upon the few remaining Fletcherites. Unaccustomed to normal mastication, these fastidious trenchermen will swill too much and too abruptly and die off in short order. Not so John D. Rockefeller who, unmoved by fads and always conservative, will continue to chew his food soberly and slowly in a modified adaptation of Horace Fletcher's preposterous method...
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