Word: hoked
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Dates: during 1960-1969
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...evangelical fervor that Richards can bring to even a bowl of cereal comes naturally enough, since he is an ordained Church of the Brethren minister. He neither smokes nor drinks, and his favorite expletive is "Smoly Hoke!" Their emphasis being on clean living, the TV commercials he makes for Wheaties are in perfect character. So are the 80-odd speeches that Richards delivers on the banquet circuit each year, appearances liberally laced with a can-do gospel that is equal parts Norman Vincent Peale and Knute Rockne...
Such things happen, but in this picture they don't happen in a believable way. There is too much hoke in the violence, too much duh-duh in the dialogue. And the hog stompers, when not actually stomping somebody, are played for cheap laughs as a fright-wigged cast of slum-dumb characters. In real life, man, they are something else...
...Flint, the latest and most prodigal of hoke-and-dagger thrillers, is a takeoff on the spoofs that imitate James Bond movies, which already show the strain of excess spoofery. This leaves Flint Director Daniel Mann with little more to do than try the hypothesis that more and more will be funnier and funnier. Instead, the gimmickry congeals...
Under the direction of Hoke S. Simpson, former director of personnel at Vick Chemical Co., the curriculum goes on to economics and business cycles, population problems and consumer behavior, ends with two weeks of "Executives in Action," a study of company goals, managerial decision making and corporate strategy. All this calls for 3½-hour morning sessions in front of the blackboard, three weekly afternoon lectures by guest speakers, and evening seminars for small groups to work over case histories of business problems. Homework, with a three-foot pile of books, often takes more evening hours...
...scripted skits began with Hoke Singer Allan Sherman's parody of the recent doings at Puerto Vallarta, Mexico, to the tune of The Streets of Laredo...