Word: hokeyness
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Even the major roadblock to crafting a sticky message, which the Heaths dub (hokey alert!) the Curse of Knowledge, is explained as a sociopsychological phenomenon. This is the thing that makes a CEO talk about "maximizing shareholder value"--a phrase that may make sense to someone immersed in the logic and parlance of business but not to rank-and-file employees. The Heath brothers recount an experiment in which one group was asked to tap out songs for another group to guess the title. There was no music, just knocking on a table. Listeners correctly named about...
...question in his mind what he should do. He raced home and somehow found my home phone number. I didn’t know what to think. I had always thought that movies like “Pay It Forward” had a quaint premise but were hokey and fantastic almost to the point of absurdity. I had laughed with millions when Jerry, Elaine, George, and Kramer got arrested for violating the Good Samaritan law in the last episode of Seinfeld. After all, people always do what’s best for themselves, going their various ways without thinking...
...recently honored at a cermony at Ellis Island honoring four immigrants - Tommy Lasorda, Shelly Lazarus, Frank McCourt and me. It made me realize how special it is to have grown up in America and to have the opportunity to sit behind a sign that said "United States." As hokey as that sounds I felt incredible pride in representing the U.S. and could have done it forever. But I'm very happy with what I'm doing now. As I approach my 69th year, I feel that I still have a lot to offer and a lot to learn...
...Similarly, the performances are a little hokey (made worse by the fact that Frank’s expression of steely determination looks like George W. Bush’s squinty face). At moments the actors manage to achieve true warmth and emotion—in particular, Sives shows credible sadness and apprehension in relation to his father, his sons, and his dead brother—but the performances are not consistent...
...immediacy that you may have to restrain yourself from breaking into applause. There's also great attention to detail. Demme ensures that no one misses Young's knowing glance to his wife Pegi, a backup singer here, during a rendition of the love song Harvest Moon or Young's hokey wave to the rafters after referencing country great Hank Williams. It helps too that Young surrounds himself with a team of accomplished musicians, including longtime collaborator Ben Keith on pedal steel guitar and singer Emmylou Harris, who accompanies Young shoulder to shoulder during a soulful sequence of Prairie Wind...