Word: hokum
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Dates: during 1920-1929
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...never prayed before, pray now, while I ride to save 'Duke' from the drunken lynchers." Clip-clop, clip- clop-the heroine's off-stage horse arrives in time for a happy ending. The popularity of the cowboy thriller is revived by Willard Mack, dean of melodramatists. Hokum it is, and oldfashioned, but, none the less, it keeps the onlooker clutching, crinkling his program throughout. Beth Merrill, who looks like Jeanne Eagels, plays the gawky pride of the prairies, rolls out her pointed conversation with a pleasant, if not authentic, Western drawl. In fact, the entire cast creates...
Noose-Murders and bootleggers mixed with lots of hokum...
...bootleggers like that in a prior hit, Broadway* (TIME, Sept. 27). Act III: So the bootlegger murdered by the hero was his f-th-r . . . and the Governor's wife was his m-th-r. . . . Shissh, Shussh! Off with the noose. A neatly meshed plot running smoothly with hokum in all the grease cups...
...Shanghai Gesture-Florence Reed back at the corner of Hung Chow and Elm streets. Flesh-creeping hokum of the better sort...
...Minute to Play (Harold ["Red"] Grange). There is the usual collegiate hokum, with a big football game as the finishing liqueur. Alma Mater Parmalee needs seven points to win. Star halfback "Red" Wade sits on the sidelines because his father does not believe in rough sports and the coach thinks he ("Red") has been drinking. One minute to play -vindication-substitution-"Red" Wade has the pigskin under his arm. The Galloping Ghost is off-long strides, mighty stiff-arm, eely hips, a broken field-a touchdown, a kicked goal, and victory. "Red", of course, is vindicated before the college...